Biv 10 Records was founded by Michael Bivins in 1992, through a joint venture with Motown Records.
History In the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts (Boyz II Men, ABC, BBD: the East Coast Family) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company's logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist.
While the label went on to score minor success with teen R&B groups Subway and 702, significant success largely evaded the company. The more prominent acts that Bivins had cultivated, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch.
In 2000, distribution of Biv 10 switched from Motown to Universal Records, with the release of BBD, the studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown.
This is a list of artists who recorded for Biv 10 Records. Listed in parentheses are names of affiliated labels for which the artist recorded for Biv 10 in conjunction with.
Artists Bell Biv DeVoe Boyz II Men 702 Another Bad Creation Yvette Nicole Brown (Formerly: Yvette) Val Young (Formerly: Lady V) MC Brains Subway The Transitions Hayden Fruit Punch Mag 7 Rico Anderson Big Ant 10/10 TomBoyy Whytgize (Formerly: Sudden Impact) Cale’ Khalil Mark Finesse Tam Rock & E.Q. Antuan & Ray (of Mag 7, Antuan now known as Robert Curry, 1/4 member of R&B group Day26) P-Nutt Shortee Red Lil' Nique & DJ Jus Tay Boogie Mark Wilson (Producer)
Discography
Another Bad Creation 1991: Coolin' at the Playground Ya Know! 1993: It Ain't What U Wear, It's How U Play It
Val Young 1985: Seduction 1987: Private Conversations
Subway 1995: Good Times
MC Brains 1992: Lovers Lane
702 1996: No Doubt
Outsiderz 4 Life 1992: Untitled Album (unreleased) (As Sudden Inpact) (Biv 10 Records/Motown) 1997: Untitled Album (unreleased) (As Whytgize) (Stonecreek Records/Capitol) 2000: www.outsiderz4life.com (Shelved) (Virgin/Blackground Entertainment) 2007: Outsiderz 4 Life (VSD Entertainment) 2015: Sudden Impact - WhytGize - Outsiderz Compilation 1 (TAVA Entertainment)
The Transitions 2001: Back in da Days
Hayden 1995: Untitled Album (unreleased)
Mag 7 1997: The Street
East Coast Family 1992: East Coast Family Volume One
Biv 10 Pee Wee All-Stars 1999: The Adventures Of The Biv 10 Pee Wee All-Stars
External links
See also List of record labels