The 28th Lo Nuestro Awards ceremony, presented by the American network Univision, honoring the best Latin music of 2015 in the United States, took place on February 18, 2016, at the American Airlines Arena in Miami, Florida beginning at 5:00 p.m. PST (8:00 p.m. EST). During the ceremony, Lo Nuestro Awards were presented in 26 categories. The ceremony was televised in the United States by Univision. Mexican actors Galilea Montijo and Arath de la Torre hosted the show.
American singer-songwriter Nicky Jam, Puerto-Rican American singer Ricky Martin and Spanish artist Enrique Iglesias earned three awards each, including Pop/Rock Album of the Year and Pop Song of the Year for Martin; American reggaeton performer J Balvin received the Artist of the Year accolade. Colombian singer-songwriter Carlos Vives received the Excellence Award and several performers including Balvin, Colombian artists Fonseca, Juanes and Maluma, performed a medley of his greatest hits during the show. Mexican artist Paquita la del Barrio earned the Trajectory Award. The telecast garnered in average 11 million viewers in North America.
Winners and nominees
The nominees for the 28th Lo Nuestro Awards were announced on December 1, 2015. American singer-songwriter Romeo Santos with seven nominations became the most nominated act, followed by Dominican artist Juan Luis Guerra with six. Puerto Rican singer Ricky Martin earned three awards, including Pop/Rock Album of the Year for his album A Quien Quiera Escuchar which also won the Grammy Award for Best Latin Pop Album; Pop Song of the Year for "Disparo al Corazón", a track nominated for Record of the Year and Song of the Year at the 16th Latin Grammy Awards; and Video of the Year for the single "La Mordidita" featuring Yotuel.
Puerto Rican performer Nicky Jam earned three awards, including two shared with Spanish singer-songwriter Enrique Iglesias, for the single "El Perdón". Jam also received the Lo Nuestro Award for Urban Artist of the Year while Iglesias won for Pop Male Artist. The Artist of the Year was American reggaeton artist J Balvin, and Mexican singer Gerardo Ortiz won the first Album of the Year award for Hoy Más Fuerte. Colombian singer-songwriter received the Excellence Award and Mexican artist Paquita la del Barrio was recognized for her musical career.
Winners are listed first and indicated in bold and with a double-dagger (). J Balvin Calibre 50 Enrique Iglesias Romeo SantosJavier Rosas Sofía Reyes Rolf Sanchez Tomas The Latin BoyGerardo Ortíz – Hoy Más Fuerte Juan Gabriel – Los Dúo (Deluxe Edition) Juan Luis Guerra – Todo Tiene Su Hora Plan B – Love and SexNicky Jam and Enrique Iglesias – "El Perdón" Maná featuring Shakira – "Mi Verdad" Leandro Ríos featuring Pancho Uresti – "Debajo del Sombrero" Romeo Santos featuring Marc Anthony – "Yo También" Ricky Martin – A Quien Quiera Escuchar Natalia Jiménez – Creo en Mí Maná – Cama Incendiada Thalía – Amore Mío Alejandro Sanz – SiropeRicky Martin – "Disparo al Corazón" Ricardo Arjona – "Lo Poco Que Tengo" Luis Fonsi and Juan Luis Guerra – "Llegaste Tú" Juanes – "Juntos (Together)" Maná featuring Shakira – "Mi Verdad"Enrique Iglesias Ricardo Arjona Chayanne Ricky MartinNatalia Jiménez Shakira Thalía Gloria TreviJesse & Joy Camila Ha*Ash ManáLuis Coronel – Quiero Ser Tu Dueño Banda Los Recoditos – Sueño XXX Ariel Camacho y Los Plebes del Rancho – El Karma Los Tigres del Norte – Realidades Voz de Mando – Levantando PolvaredaJulión Álvarez – "Y Así Fue" Banda Los Recoditos – "Hasta Que Salga el Sol" Régulo Caro – "Soltero Disponible" Gerardo Ortíz – "Eres Una Niña" Voz de Mando – "Levantando Polvareda"Luis Coronel Julión Álvarez Ariel Camacho Gerardo OrtízChiquis Graciela Beltrán Luz MaríaCalibre 50 La Arrolladora Banda el Limón de René Camacho Banda Los Recoditos Banda Sinaloense MS de Sergio LizárragaGerardo Ortíz Ariel Camacho y Los Plebes del Rancho Calibre 50 La Maquinaria NorteñaJulión Álvarez y Su Norteño Banda La Arrolladora Banda el Limón de René Camacho Banda Los Recoditos Banda Sinaloense MS de Sergio LizárragaPrince Royce – Soy el Mismo (Deluxe Edition) Chino & Nacho – Radio Universo Juan Luis Guerra – Todo Tiene Su Hora Karlos Rosé – Géminis Víctor Manuelle – Que Suenen los TamboresPrince Royce – "Soy El Mismo" Juan Luis Guerra – "Tus Besos" Romeo Santos – "Eres Mía" Romeo Santos – "Hilito" Romeo Santos and Marc Anthony – "Yo También"Marc Anthony Juan Luis Guerra Prince Royce Romeo Santos Víctor ManuelleLeslie Grace Fantine India Jessy RoseLos Cadillac's Chino & Nacho Gente de Zona IlegalesMarc Anthony Chino & Nacho Juan Luis Guerra Prince Royce Romeo Santos Víctor ManuelleJ Balvin – La Familia B Sides Don Omar – The Last Don II Farruko – Farruko Presenta: Los Menores Nicky Jam – Greatest Hits, Vol. 1 Tito El Bambino – Alta JerarquíaNicky Jam and Enrique Iglesias – "El Perdón" J Balvin – "Ay Vamos" Zion & Lennox – "Pierdo la Cabeza" Don Omar – "Soledad" Nicky Jam – "Travesuras"Nicky Jam J Balvin Don Omar Farruko Wisin YandelRicky Martin featuring Yotuel – "La Mordidita" Miguel Bosé – "Encanto" Bomba Estéreo – "Somos Dos" Gente de Zona featuring Marc Anthony – "La Gozadera" Maná featuring Shakira – "Mi Verdad" Alejandro Sanz – "Un Zombie a la Intemperie" Carlos Vives – "La Tierra del Olvido (live)"
Presenters and performers The following individuals and groups, listed in order of appearance, presented awards or performed musical numbers.
Presenters Presenter(s)CategoryPresenter of the award for Tropical Artist Ariadna GutiérrezPresenters of the award for Album of the YearHa*AshPresenters of the performance by Regional Mexican Artist and Regional Mexican Album of the YearDaniel ArenasPresenters of the award for Tropical AlbumSofía ReyesPresenters of the award for Urban AlbumPresenter of the award for Pop Duo or GroupJesús OchoaPresenters of the award for Regional Mexican GroupRené CamachoPresenters of the award for Tropical Male ArtistRégulo CaroPresenters of the award for Tropical SongPresenter of the Excellence AwardMalumaPresenter of the award for Regional Mexican Female ArtistPresenter of the Trajectory AwardPresenter of the award for Artist of the Year Note: The remaining awards were announced at the Lo Nuestro Awards website.
Performers Name(s) Performed FarrukoPitbullJoe PerryRobin Thicke "Hoy Se Bebe"/"El Taxi" Jesse & Joy "Ecos de Amor" Calibre 50 "Préstamela a Mi" ThalíaMaluma "Desde Esa Noche" Yandel "Encantadora" Banda Los Recoditos "Pistearé" Gente de ZonaMarc Anthony "Traidora" "La Necia" "Culpa al Corazón" "El Amor" Zion & LennoxYandelFarruko "Embriágame"/"Pierdo la Cabeza" "Por Qué Terminamos" MalumaJuanesChocQuibTownFonsecaSylvestreCeledón "Carlos Vives medley" Sin Bandera "Medley" Farruko "Obsesionado" "Nada Más Por Eso" WisinCNCO "Tan Fácil" Chino & Nacho "Andas en Mi Cabeza" Source:
Ceremony information Categories and voting process The categories considered were for the Pop, Tropical, Regional Mexican, and Urban genres, with additional awards for the General Field that includes nominees from all genres, for the Artist of the Year, Album of the Year, New Artist, Collaboration and Music Video categories. The nominees were selected through an online voting poll at the official website from December 1-20, 2015; the winners were chosen from a total 26 different categories. The ceremony was hosted by Mexican actors Galilea Montijo and Arath de la Torre.
Ratings and reception The American telecast on Univision drew in an average 11 million people during its three hours of length. Univision was second and third in the ratings during its first two and a half hour, but rose to number one in the last 30 minutes of the broadcast. According to Glenn Santana of the newspaper Primera Hora, the ratings were the lowest since 2011, and in 2016 faced strong competition from other networks such as WAPA-TV and Telemundo with the TV series Fatmagül and Celia, respectively.
See also 2015 in Latin music Latin Grammy Awards of 2015
References