V8 (drink)

V8 ("V-8" until mid-1987) is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by Campbell's. Its packaging used the hyphenated “V-8” from the 1930s into 1987 year.”We Proudly Salute Our Industrial Force During Our 23rd Year in Paris” (Campbell Soup [TX] Inc. advertisement). The Paris (TX) News, 29 March 1987, 54.”V-8 Vegetable Juice” (Gerland’s Food Fair advertisement clip art). The Galveston Daily News, 6 May 1987, 5. In the second half of 1987, the revised, un-hyphenated “V8” began to appear.”V8 Juice” (Star Market advertisement clip art). The [Salinas] Californian, 2 June 1987, 22.”Campbell’s V8 Juice” (Safeway advertisement clip art). The [Santa Clarita] Signal, 3 June 1987, 57.

The original "V-8" vegetable juice was tomato-based and got its name from the fact that it contained juice from eight different vegetables. The 1941 Loudon Packing Company V-8 label gave these ingredients: "8 vegetable juices combined—tomato, celery, carrot, parsley, lettuce, beet, spinach, watercress, spices and salt.""America Drinks Vegetables" (Loudon Packing advertisement). Ladies' Home Journal 58:1 (January 1941), 53.

History

V-8 Vegetable Juice was developed by Frank Constable of Chicago, Illinois, who worked as a contractor for W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min since 1933. Tomato juice made up around 87% of the original drink. In 1947, Frank Constable devised a new formula for the "Vege-min 8 Vegetable Cocktail Juice", which remains today. The product was named by Constable after the V8 engine, available from Ford and Cadillac, an advanced design that totally replaced the "inline" 8-cyl. engines in the U.S. by the mid-1950s. In 1948, the Campbell Soup Company acquired the V-8 brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day. Among its Hollywood endorsers soon after Campbell’s acquisition were John Payne,”V-8 Has Lively Flavor and Goodness…no single juice can match” (advertisement). LIFE, 20 November 1950, 45. Rhonda Fleming,”V-8 Has Lively Flavor and Goodness…no single juice can match” (advertisement). LIFE, 11 December 1950, 47. Ronald Reagan”How Ronald Reagan Discovered V-8” (advertisement). Better Homes & Gardens 30:1 (January 1952), 83. June Haver,“How June Haver Discovered V-8” (advertisement). Ladies' Home Journal 68:12 (December 1951), 21. Jeanne Crain,“How Jeanne Crain Discovered V-8” (advertisement). Better Homes and Gardens 29:15 (November 1951), 103. Alan Ladd,“How Alan Ladd Discovered V-8” (advertisement). Better Homes and Gardens 29:13 (September 1951), 100. Gene Tierney,“V-8 Has Lively Flavor and Goodness” (advertisement). Better Homes and Gardens 29:11 (July 1951), 87. Ginger Rogers,“V-8 Has Lively Flavor and Goodness” (advertisement). Better Homes and Gardens 29:9 (May 1951), 89. and Fred MacMurray.“V-8 Has Lively Flavor and Goodness” (advertisement). Better Homes and Gardens 29:1 (September 1950), 77.

V8 Juice was discontinued in the UK in 2023.

Product range The original V8 is a savory juice. It is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend. Campbell presently lists its ingredients as follows: “Carrots, celery, beets, parsley, lettuce, watercress and spinach juice are blended to create our unique flavor. These vegetables are grown mostly in the U.S. and then driven to our processing facility in Napoleon, Ohio where they are washed, pureed, and concentrated. Salt…Potassium Chloride…Natural Flavors…”primarily derived from fruits and vegetables”…Ascorbic Acid (Vitamin C)…Vitamin A (Beta Carotene).”https://www.campbells.com/v8/v8-vegetable-juice-ingredients/

Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Hint of Black Pepper, Lemon, Picante, Low-Sodium, and Organic.

Three spin-offs of the V8 brand, "V8 Energy", "V8 Splash" and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is a juice cocktail partially sweetened with high-fructose corn syrup and sucralose; diet versions of V8 Splash omit the high-fructose corn syrup. V8 Energy also classifies as a cocktail and is partially sweetened with sucralose. V•Fusion is made from 100% juice.

V8 Fruit & Vegetable Juice Campbell's also makes sweet-flavored V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruits. This is available elsewhere as V8 V-Fusion. They are also sold in "light" versions containing 50% juice (1/2 serving of vegetables and 1/2 serving of fruits) with added flavors to reduce calorie content."V8 Fusion Light Juice, Peach Mango, 46-Ounce Bottles (Pack of 8): Product Description." Amazon.com. Retrieved 1 December 2017."V8 V-Fusion Juices." V8. V8 V-Fusion + Tea was recently introduced. It contains a 1/2 serving of vegetables and a 1/2 serving of fruits.

Some varieties are composed of: Strawberry Banana: sweet potatoes, tomatoes, carrots, beets, white grapes, oranges, apples, strawberries, bananas and banana puree. Pomegranate Blueberry: sweet potatoes, purple carrots, tomatoes, carrots, apples, white grapes. Tropical Orange: sweet potatoes, carrots, yellow tomatoes, squash, white grapes, oranges, pineapples. Peach Mango: sweet potatoes, yellow tomatoes, squash, white grapes, oranges, peaches, mangoes. Açaí Mixed Berry: sweet potatoes, carrots, apples, white grapes, açaí berries, blueberries, limes. Cranberry Blackberry: sweet potatoes, purple carrots, carrots, apples, white grapes, cranberry, blackberry, lemon juice. Goji Raspberry: sweet potatoes, purple carrots, carrots, apples, white grapes, cherries, strawberries, blackberry, oranges, goji, red raspberry, lemon juice.

In Australia, the V8 range includes 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruit, in the following flavors:⠀ Tropical Breakfast Pineapple Passion Apple Mango Orange Mango Passion

In 2015, the V8 Power Blend range was also launched in Australia; these 100% Vegetable Juice & Fruit juices contain two servings of vegetables and are available in the following flavors: Healthy Greens Purple Power Orange Kick Rainbow Burst Mighty Peach Golden Glow Immunity Boost

V8 Energy V8 also manufactures a line of juice-based energy drinks, sold in individual aluminum cans. Each includes 80 mg of caffeine (from green tea) per serving and is fortified with B vitamins. V8 Energy drinks are typically lower in sugar per fluid ounce compared to its juices, with the drinks partially sweetened with sucralose; other than caffeine, V8 Energy does not contain taurine, guarana, carnitine, inositol or glucoronolactone which are found in other energy drinks.

V8 +Energy: A non-carbonated beverage of 50% juice, available in and cans. Flavors include original (vegetable), black cherry, peach-mango, pomegranate-blueberry, orange-pineapple, raspberry-vanilla, strawberry-banana, honeycrisp apple-berry and tropical greens. V8 +Energy Sparkling: A carbonated beverage of 34% juice, typically sold in cans and -can four-packs. Currently produced flavors include Orange Pineapple, White Grape Raspberry, Black Cherry, Cranberry Blackberry and Kiwi Melon (the last two of which are only available in the four-packs).

Nutrition

Example nutrition information for V8 Vegetable Juice:

+ Nutrition Data (Australia)Servings per package: 1Serving size: 250 ml Average qty per servingAverage qty per 100 gEnergy165 kJ (40 cal)66 kJ (16 cal) Protein2.4 g1.0 g Fat - TotalNilNil - SaturatedNilNil Carbohydrate - Total6.3 g2.5 g - Sugars6.3 g2.5 g Sodium660 mg263 mg Vitamin A325 μg (40%)^130 μgVitamin C52 mg (130%)^21 mg

+ 11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States)Product Sample; 11.5 oz canNutrition FactsServing Size 1 canAmount Per ServingEnergy 60 cal (250 kJ)Calories from Fat 0 % Daily Value*Total Fat 0 g0%Saturated Fat 0 g0%Trans Fat 0 g Cholesterol 0 mg0%Sodium 920 mg40%Potassium 680 mg15%Total Carbohydrate 13 g5%Dietary Fiber 3 g11%Sugars 10 g Protein 3 g Vitamin A 30%Vitamin C 110%Calcium 4%Iron 6%

Derivative beverages A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice.Bloody Marys Food Network. Retrieved 1 December 2017. Clamato, with a taste profile more savory than V8, is also common in variations.

V8 also markets a Bloody Mary mix under its vegetable juice line. The composition is more traditional, using only tomato and lemon juices.

Slogans "Wow, It Sure Doesn't Taste like Tomato Juice!" (1960s) "Drink V8 & Keep Your Diet Straight!" (1990s–present) "Drink Smarter with V8." (2000–present) "Drink It. Feel It." (2003–2004) "Should've Had a V8." (1970s-1980s, 2009–present) ("Could've Had a V8." used in tandem) "Veg up." (present)

V8 (drink)

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