Chivas Regal () is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland.
History Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky.
1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV. (The Americans mark it as 86 proof as they double the ABV to arrive at proof value.) Henceforth, quality, age (generally 12 years), cost (high), popularity (sales) and demography (high-end) would define a "premium" Scotch Whisky.
In 1997, the Chivas Regal range was expanded with the launch of much older whiskies, such as the Chivas Regal 18 Years Old, and in 2007 the Chivas Regal 25 Years Old. Other expressions followed, like the Chivas Regal Mizunara in 2014, Chivas Regal The Icon in 2015 and the Chivas Regal XV in 2018.
In 2001, Pernod Ricard acquired Chivas Brothers. Its sales grew by 61% between 2002 and 2008.Annual Report 2007/8, p.24 and Annual Report 2006/7, p.20 . In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015. It has been the world's fourth-best-selling Scotch whisky since 2016.Woodard, Richard. "Top 10 best-selling Scotch Whiskies", Scotchwhisky.com, 17 December 2018. Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific.
Product line
Chivas Regal 12 Years Old: blended from whiskies matured for at least 12 years. Chivas Regal Extra: a blend with a higher proportion of sherry casks. Chivas Regal Extra 13: blended from whiskies matured for at least 13 years. Chivas Regal 18 Years Old: blended from whiskies matured for at least 18 years. Chivas Regal 25 Years Old: created using whiskies aged at least 25 years and available only in limited quantities. The Chivas Brothers' Blend: a 12-year-old blend intended to reflect the original Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn. Chivas Regal Ultis XX: a blended malt whisky containing no grain whisky. Chivas Regal Mizunara: originally released for the Japanese market in 2014. Part of the blend is matured in Mizunara oak casks. Made its debut in the US in January 2019. Chivas Regal The Icon: blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass. Chivas Regal XV: unveiled in 2018, Chivas Regal XV is a 15-year-old blended Scotch whisky which has been finished in casks that previously held Grande Champagne Cognac.
Strathisla distillery
Strathisla distillery in Speyside is home to Chivas Regal and its visitor centre. Founded in 1786 as Milton/Miltown distillery, it is the oldest working distillery in the Highlands of Scotland. The Strathisla single malt is the core malt whisky in all Chivas Regal blends, buttressed by malts from Longmorn, The Glenlivet, Allt-a-Bhainne, Miltonduff Distillery and Braes of Glenlivet (now Braeval) among other distilleries, and grain from Strathclyde distilleries in the Lowlands.
Awards Chivas Regal whiskies have received numerous international awards across major competitions including the International Spirits Challenge (ISC), the International Wine and Spirit Competition (IWSC), the San Francisco World Spirits Competition (SFWSC) and the World Whiskies Awards (WWA). Chivas Regal 18 Years Old and Chivas Regal XV were awarded in the World's Best Blended Scotch Whisky category by The Beverage Testing Institute in 2025. YearAwarding BodyProductAwardRef.2025SFWSCChivas Regal 12 Years OldSilverChivas Regal 18 Years OldSilverISCChivas Regal 18 Years OldSilverChivas Regal 18 Years Old Pauillac Wine Cask FinishGoldChivas Regal 25 Years OldGoldChivas Regal Extra Smoky Cask SelectionSilverChivas Regal Extra 13 Years Old Tequila Cask SelectionSilverChivas Regal Ultis XXSilverChivas Regal XVSilverIWSCChivas Regal 18 Years OldBronzeChivas Regal 18 Years Old Pauillac Wine Cask FinishGold (95 pts)Chivas Regal 25 Years OldSilver (91 pts)Chivas Regal Extra Smoky Cask SelectionBronzeChivas Regal Extra 13 Years Old Tequila Cask SelectionBronzeChivas Regal MizunaraBronzeChivas Regal Ultis XXBronzeChivas Regal XVBronzeWWAChivas Regal Ultis XXBronzeChivas Regal 12 Years OldBronze2024SFWSCChivas Regal XVSilverISCChivas Regal Ultis XXDouble GoldChivas Regal 18 Years OldGoldChivas Regal 25 Years OldGoldChivas Regal XVGoldIWSCChivas Regal 18 Years OldSilver (90 pts)Chivas Regal 25 Years OldGold (96 pts)Chivas Regal Ultis XXSilver (94 pts)Chivas Regal XVBronzeWWAChivas Regal 18 Years OldCategory WinnerGoldChivas Regal 12 Years OldSilverChivas Regal Ultis XXSilver2023ISCChivas Regal 12 Years OldGoldChivas Regal XVSilverChivas Regal 18 Years OldGoldChivas Regal Ultis XXTrophyChivas Regal 25 Years OldGoldChivas Regal MizunaraGoldIWSCChivas Regal 12 Years OldBronzeChivas Regal 18 Years OldSilver (93 pts)Chivas Regal Extra 13 Years Old Bourbon Cask SelectionSilver (93 pts)Chivas Regal Extra 13 Years Old Rum Cask SelectionBronzeChivas Regal Extra 13 Years Old Tequila Cask SelectionSilver (91 pts)Chivas Regal MizunaraSilver (92 pts)Chivas Regal Ultis XXSilver (91 pts)Chivas Regal XVBronzeWWAChivas Regal 12 Years OldBronzeChivas Regal Extra 13 Years Old Sherry Cask SelectionGoldChivas Regal 18 Years OldSilverChivas Regal 25 Years OldBronze2022ISCChivas Regal 12 Years OldGoldChivas Regal 18 Years OldSilverChivas Regal MizunaraGoldIWSCChivas Regal 12 Years OldSilver (92 pts)Chivas Regal Extra 13 Years Old Bourbon Cask SelectionGold (95 pts)Chivas Regal Extra 13 Years Old Rum Cask SelectionSilver (93 pts)Chivas Regal Extra 13 Years Old Tequila Cask SelectionSilver (93 pts)Chivas Regal 18 Years OldSilver (94 pts)2021ISCChivas Regal Ultis XXDouble GoldChivas Regal MizunaraGoldChivas Regal 12 Years OldGoldChivas Regal XVGoldChivas Regal 18 Years OldGoldIWSCChivas Regal 12 Years OldSilver (92 pts)Chivas Regal 18 Years OldSilver (94 pts)Chivas Regal Extra 13 Years Old Rye Cask SelectionSilver (92 pts)Chivas Regal Extra 13 Years Old Sherry Cask SelectionGold (95 pts)Chivas Regal Extra 13 Years Old Rum Cask SelectionSilver (92 pts)Chivas Regal XVGold (95 pts)WWAChivas Regal Ultis XXWorld's Best Blended MaltChivas Regal 18 Years OldSilverChivas Regal Extra 13 Years Old Rye Cask SelectionBronzeChivas Regal Range - Chivas Regal 18 Years Old, Chivas Regal Ultis XX and Chivas Regal ExtraBronze2020ISCChivas Regal Ultis XXTrophyChivas Regal MizunaraGoldChivas Regal 12 Years OldGoldChivas Regal XVGoldChivas Regal 18 Years OldGoldIWSCChivas Regal 12 Years OldGold (95 pts)Chivas Regal 18 Years OldSilver (93 pts)Chivas Regal XVSilver (92 pts)WWAChivas Regal 18 Years OldSilver2019IWSCChivas Regal 18 Years Old Blue SignatureGold (97 pts)Chivas Regal ExtraGold (95 pts)2018ISCChivas Regal ExtraSilverIWSCChivas Regal 12 Years OldSilver OutstandingChivas Regal 18 Years OldSilver OutstandingChivas Regal ExtraSilverChivas Regal Ultis XXBronze2017ISCChivas Regal ExtraSilverChivas Regal 25 Years OldSilverChivas Regal 12 Years OldSilverChivas Regal 18 Years OldSilverIWSCChivas Regal 12 Years OldSilver OutstandingChivas Regal 18 Years OldSilver OutstandingChivas Regal 25 Years OldSilver OutstandingChivas Regal ExtraSilver OutstandingChivas Regal Ultis XXSilver Outstanding2016SFWSCChivas Regal 25 Years OldDouble Gold + Best Blended ScotchChivas Regal 18 Years OldGoldISCChivas Regal 25 Years OldGoldChivas Regal ExtraSilverChivas Regal The IconSilverIWSCChivas Regal 25 Years OldGoldChivas Regal ExtraGold2015ISCChivas Regal ExtraSilverIWSCChivas Regal 12 Years OldGoldChivas Regal 18 Years OldGold OutstandingChivas Regal 25 Years OldGold OutstandingChivas Regal ExtraSilver2014IWSCChivas Regal 12 Years OldSilver OutstandingChivas Regal 18 Years OldGold Outstanding2013ISCChivas Regal 12 Years OldSilverChivas Regal 18 Years OldTrophy2012Chivas Regal 12 Years OldSilver2011Chivas Regal 12 Years OldSilverChivas Regal 18 Years OldSilver2010Chivas Regal 12 Years OldSilverChivas Regal 18 Years OldSilverChivas Regal 12 Years Old - Christian Lacroix Limited Edition Commended2009Chivas Regal 12 Years OldBronzeChivas Regal 18 Years OldGold2008Chivas Regal 18 Years OldSilver2007Chivas Regal 18 Years OldBronze
In popular culture In the 1973 film The Exorcist, the character Father Dyer brings this whisky for Father Karras to drink after the death of his mother. They share it and he remarks: "Where'd you get the money for the Chivas Regal, the poor box?" Frank Sinatra would often request to have a bottle of Chivas Regal handy in his dressing room during tours. Later, his 1990 "Diamond Jubilee" tour was sponsored by Chivas Regal. It was a favourite whisky of the journalist and novelist Hunter S Thompson. Tom Waits mentions Chivas Regal in the song "Downtown" on the 1980 album Heartattack and Vine. In the 1975 film The Prisoner of Second Avenue, Jack Lemmon orders a bottle of Chivas Regal in a liquor store after having his apartment robbed. In Only Fools And Horses Series 2, episode 3, "A Losing Streak", first broadcast in 1982, Delboy asks for a 'Large Chivas Regal' at the bar to try and impress Boycie. In 1982 Charlene and Stevie Wonder released "Used To Be", a duet containing a reference to Chivas Regal. In Risky Business (1983) Joel Goodson (played by Tom Cruise) pours a glass of Chivas Regal and Coca-Cola after returning home from dropping his parents off at the airport. The Beastie Boys song "Brass Monkey", released in 1987, includes the lyric "we don't mind Chivas". The characters in Charles Willeford's 1987 novel The Shark-Infested Custard favor, and lament the expense of, Chivas Regal throughout the book. In Working Girl, from 1988, savvy New York City receptionist Tess McGill played by Melanie Griffith orders a "Chivas" during an engagement party for her friend Cynthia (Joan Cusack), immediately prior to a proposal from her boyfriend Mick Dugan played by Alec Baldwin. In the 1993 film Mrs. Doubtfire, Daniel and Jonathan drink shots of Chivas during their business dinner at Bridges. El DeBarge mentions Chivas Regal in the song "Medley for a "V" (The Pussy Medley)" on DJ Quik's 1998 album Rhythm-al-ism. Kelly Clarkson's 2007 album My December includes a hidden track entitled "Chivas". The track is about an ex she ran into at a bar while drinking Chivas. In the Mad Men season 6 episode, "The Better Half", Ted Chaough compares Fleishchmann's margarine to Chivas Regal (because it's a relatively expensive brand of margarine), while Don Draper compares it to Budweiser (because he compares margarine to butter). In the American Dad! season 6 episode, "Spring Break-Up", Roger (as "Scotch Bingington") invites Spring Breakers to party at the Smith household. As the self-proclaimed "King of Spring Break," he has a staff that dispenses Chivas Regal. In the House of Cards season 3 episode "Chapter 29", First Lady Claire Underwood orders "Two Chivas, neat" during a scene in the White House. British rapper M.I.A. namedrops Chivas Regal in her song "Teqkilla". At the time, M.I.A.'s fiancé was Benjamin Bronfman, who belonged to the family that owned Seagrams.
Sponsorships and partnerships
2021 - 2025
Gaurav Gupta In October 2025, Chivas Regal announced a global partnership with Indian couturier Gaurav Gupta resulting in limited-edition bottle designs for Chivas Regal XV and Chivas Regal 12 Years Old. The collaboration, launched to coincide with Diwali and the festive season, combined Chivas Regal's “I Rise, We Rise” ethos with Gupta's “future primitive” aesthetic.